MARTINI is the world's favourite aperitivo, with over 150 years of Italian heritage. MARTINI Rosso Vermouth sings with a secret blend of botanicals from native and foreign soil. Rich in colour, the original recipe remains a closely guarded secret passed down for generations with its intense flavour creating our signature taste. Martini Rosso Vermouth is a light, balanced and scarlet-hued Italian sweet red vermouth. This famous drink was first created by the Martini family in the ancient town of Pessione, nestling in the foothills of the Alps near Turin. The exquisite red vermouth has remained inextricably linked to the Italian passions of food, entertaining friends and motor racing, since 1863.